Coddiwomple - Travel Branding & App

What if you had access to a travel app that provided you everything you need to visit a new destination? Select Australian Coast for a package with underwater cameras, reef safe sunscreens, and more! A Pacific Northwest selection complete with camping gear and flannel? Check! Coddiwomple has you covered—no more scattered packing lists and ordering from multiple retailers. Choose your destination; let us take care of the rest. Coddiwomple: ready, set, go!

Problem: With a large saturation of media in the travel industry, Coddiwomple looks to modernize their brand beyond typical solutions, such as travel influencers and stunning location photos. While these photographic means are necessary selling points, the brand awareness comes first to highlighting Coddiwomple in the crowd.

Solution: The company name itself invites playfulness and invokes wanderlust, and from its British origin, I was inspired by the whimsy found in London contemporary color palettes today. Travel is innately colorful, and the vibrant visuals mixed with the adventure-appealing wordmark, Coddiwomple is branded to intrigue users by not only conjuring daydreams, but navigating the user to exciting action! The playful color palette mixed with a breezy & capricious voice make for quite the appealing travel app.

Coddiwomple: (verb | British English origin) to travel in a purposeful manner toward a yet unknown destination.